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Divi, the most popular WordPress theme, with almost 1,000,000 downloads.
It includes the following features :
Are you looking for inspiration to create a stunning website for your small business? Look no further!
In this curated collection, we’ve handpicked 20 exceptional small business websites from various industries, including digital agencies, home goods, fashion, and health and wellness. From simple and elegant designs to more advanced and creative ones, we’ve got them all covered.
And here’s the great part – you can swiftly create a website like these by utilizing a small business WordPress theme.
In this guide, we’ll not only showcase these exemplary websites but also provide valuable insights into the key factors that contribute to a small business website success.
By the end of this journey, you’ll have the inspiration you need to design a modern and effective small business website. Let’s get started!
Best Small Business Websites Examples
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BDSM Architecture – Fetish Furniture Store
BDSM Architecture is a niche online store known for its custom-made fetish furniture, offering a range of unique products including cages, benches, and restraints.
The website utilizes a full-screen video background, serving a dual role. It immerses users in a captivating browsing experience while effectively showcasing the practical use of its products.
The large white text overlaid on the video summarizes the business in a simple and concise manner, providing visitors with a clear understanding of what the brand is all about at first glance.
Ception – Localization and Mapping System
Ception is a one-page website that embodies clean and modern design principles.
It features a floating navbar that smoothly navigates you to different sections without the need for scrolling. Ception integrates an eye-catching parallax effect background that adds a touch of elegance to the design.
This small business website example includes a user-friendly contact form, making it easy for visitors to get in touch, along with essential business details. Additionally, in the footer area, you’ll find a clickable email address, offering a convenient way for your audience to reach out.
Confluera – Cyberattack Detection System
Confluera adopts a bold and user-friendly design with a prominent header and top bar that remain fixed to the top of the screen.
This small business website design choice guarantees instant accessibility at all times, providing users with a seamless experience. Notably, the CTA button in the navbar allows users to ‘request a demo’ with ease, eliminating the need for them to search for it.
The home page incorporates engaging scrolling animations and graphics while maintaining a simple and clean look. The strategic use of white space complements the amount of information provided, ensuring that visitors can comfortably absorb all the insights and offerings Confluera has to offer.
Entrance -Interior Design & Architecture
Entrance’s small business website impresses with its stylish black and white design, giving it a minimalist touch that creates a pleasant and inviting atmosphere.
The header floats gracefully atop the screen and seamlessly opens a full-screen menu overlay.
This overlay presents essential information, including address and contact details, ensuring that visitors have quick and easy access to vital business information.
Fabi Acupuncture – Acupuncturist Website
Fabi Acupuncture’s website offers a colorful and engaging design.
The sticky header ensures that key information remains readily accessible, featuring social icons on the right and a prominent contact/book button on the left for easy communication.
The browsing experience on the website is both visually pleasing and user-friendly. The hover effect effectively highlights each service, drawing attention to the ‘book now’ button and encouraging visitor engagement.
Additionally, this small business website simplifies location finding by integrating Google Maps, making it hassle-free for clients to reach their services.
Islango – Yacht Rentals Website
Islango streamlines user navigation with its advanced search function prominently positioned above-the-fold. This feature is complemented by a captivating parallax image background, adding a touch of visual appeal to the site.
The transparent floating header ensures that essential navigation options remain accessible as users scroll down the page, creating a seamless experience.
Furthermore, Islango enhances user-friendliness by incorporating a hamburger menu icon, which, when clicked, opens a full-screen navigation overlay.
Lavada – Aesthetics, Spa treatments & Dermal therapies
Lavada’s small business website example takes a unique approach to captivate visitors. It features a background video above the fold, coupled with a text overlay and a prominent CTA button for booking, ensuring immediate engagement.
This site simplifies user navigation by incorporating a header that elegantly disappears while scrolling and reappears when needed, including a booking CTA, eliminating the need to search for it.
Lavada follows a minimalist design philosophy, emphasizing clean aesthetics. A full-width Instagram feed adds visual appeal to the page. The footer comprises four columns, providing essential information, including location, opening hours, additional details, and contact information, ensuring that visitors can quickly find the information they need.
Little Karma Co. – Home Goods Shop
Little Karma Co. is a small business dedicated to offering vegan, clean-burning, and environmentally friendly candles. This example showcases a website with a robust and well-defined brand identity.
The homepage creatively promotes its products by listing compelling reasons why people should love the brand, emphasizing its unique qualities.
To enhance brand credibility, the website features quotes from the press and customer testimonials, showcasing the positive impact and reputation of Little Karma Co.
Livso – Beauty Products Store
Livso sets the stage for an elegant and captivating small business website. The design encourages visitors to scroll down to explore the products, learn about the brand story, and discover more.
This website introduces an innovative approach to testimonials and features a logo slider showcasing authorities and mentions, further establishing their credibility and reputation.
To optimize user experience, the header elegantly disappears as you scroll down but reappears when you scroll back to the top.
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Poetic – Creative & Digital Marketing Agency
Poetic offers a unique interaction by not displaying a header when the website loads. Instead, the header elegantly appears once you start scrolling, creating a cleaner and more immersive first-time interaction.
This approach sets the stage for a more engaging atmosphere with scrolling animations that draw you deeper into the content, enhancing your experience as you explore the site.
Poetic small business website thoughtfully divides the footer into two distinct parts. One section features essential business details and a subscription form, while the other includes social icons and links to career-related content.
Puffin Packaging – Eco-friendly Packaging Website
Puffin Packaging presents a website with a light and user-friendly design. The site features a sticky top bar and header, making it easy for visitors to access other pages at any time.
Additionally, a strategically placed call-to-action (CTA) button in the header allows users to access the ‘get a quote’ form with a single click, enhancing user engagement.
Cool scrolling animations add an element of excitement to the browsing experience, making it more enjoyable.
This small business website design also incorporates ample white space, ensuring excellent readability and a clean, organized look.
Qualified – Pipeline Cloud
Qualified’s small business website stands out with a colorful and animated hero section that effortlessly captures visitors’ attention.
The two clear and enticing CTA buttons offer options to either open the live chat feature for immediate assistance or access a lightbox video for a more detailed introduction.
While the above-the-fold area provides a wealth of information, the content-rich home page ensures that visitors have access to a comprehensive understanding of what Qualified offers.
The handy floating navbar guarantees easy navigation, allowing users to explore all the details and benefits that Qualified brings to the table.
Simone Dicosta – Photographer
Simone Dicosta’s small business website showcases a minimalist layout with ample white space and a simple grayscale color scheme.
These excellent web design choices are strategic, allowing Simone’s colorful and captivating photos to take center stage, drawing the visitor’s attention to his artistic work.
Moreover, the website prioritizes user convenience by prominently displaying contact details right upon accessing the site.
SOLIDU – Beauty and Skincare Brand
SOLIDU is a Lithuanian online store specializing in solid beauty products, offering a range of items such as shampoos, conditioners, soaps, and body butter.
On the shop page, product photos creatively change when a cursor hovers over them. This feature enables site visitors to quickly preview how the products look both outside and inside the packaging without the need to navigate to individual product pages.
It simplifies the decision-making process and enhances the overall shopping experience, making SOLIDU a great choice for beauty enthusiasts.
Sophie Ratner – Jewelry Website
Sophie Ratner takes a distinctive approach by incorporating a massive slider on their website. However, they go beyond images and utilize text and links to effectively promote their products and engage their audience.
What sets Sophie Ratner apart is the floating accessibility button on the right, providing users with the power to customize the website’s appearance according to their preferences. This feature enhances the user experience by allowing visitors to tailor the website to their individual needs, ensuring accessibility for all.
Tattly – Temporary Tatto & Stickers
Tattly presents a website with a light and modern design. The site features a full-screen banner to grab the visitor’s attention, and a sticky header and top bar for easy navigation.
The product showcase on the homepage is elegantly simple, ensuring excellent visibility, even on mobile devices. Each product is thoughtfully designed with a hover effect that reveals a photo of the item ‘in use,’ providing potential customers with a clear understanding of the product.
In the footer, this small business website design offers a wealth of widgets, including links, social media icons, and a newsletter subscription form, creating a complete and engaging website experience.
Truoba – Home Designer
Truoba is an online business specializing in house design services.
With a sticky navigation menu, the top bar remains accessible to visitors as they scroll down the page, providing easy navigation to other sections and pages of the website.
The homepage offers a convenient categorization of house plans by popularity, collection, and size. Each house plan is presented with clickable items, simplifying the customer’s journey by enabling them to reach product pages swiftly and facilitating quick purchases.
Upstate Laundromat – Laundromat Service Website
Upstate Laundromat embraces a minimalist one-page layout, offering visitors a streamlined and focused experience. The website features a floating header, ensuring easy navigation, and a handy menu that provides instant access to the desired section with a single click, eliminating the need to scroll.
For visitor convenience, the website incorporates a FAQ section with accordions, making it easy to find answers to common questions.
The inclusion of Google Maps helps visitors pinpoint their location, and a minimalist footer neatly displays essential business information and contact details.
World Financial Group – Financial Service Website
World Financial Group presents a website with a straightforward yet professional appearance.
The website features a transparent header, with a title, text, and a clear call to action (CTA) above the fold, ensuring that visitors quickly grasp the core message.
The footer section is information-rich, offering an array of valuable content, including menu links for easy navigation, social icons to stay connected, business addresses for contact, and a language switcher to cater to a global audience.
Key Ingredients for an Exceptional Small Business Website
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Here are the key factors that contribute to the success of effective small business websites:
- Clear and Compelling Branding: Develop a strong and memorable brand identity, including a well-designed logo, a consistent color palette, and a catchy tagline that reflects your business’s values and personality.
- User-Friendly Navigation: Create a logical and easy-to-follow menu structure with clear labels that help visitors quickly locate the information they seek.
- Mobile Responsiveness: Ensure that your website is fully responsive, adapting seamlessly to various screen sizes and devices, such as smartphones, tablets, and desktops.
- High-Quality Content: Craft well-written, informative, and engaging content that addresses the needs and interests of your target audience. Use a mix of text, images, and other multimedia to make your content visually appealing and easy to consume.
- Call to Action (CTA): Strategically place compelling CTAs throughout your website to guide visitors towards important actions, such as signing up for a newsletter, making a purchase, or requesting a quote.
- About Us Page: Craft an engaging “About Us” page that tells the story of your business, its mission, values, and the team behind it. Use compelling storytelling to create an emotional connection with your audience.
- Contact Information: Make it effortless for visitors to get in touch by prominently displaying your contact details, including a phone number, email address, and physical address if applicable. Include a user-friendly contact form that allows visitors to send inquiries directly from your website.
- Testimonials and Reviews: Showcase authentic testimonials, reviews, and case studies from satisfied customers to build trust and credibility. Include photos and names of the individuals who provided the testimonials whenever possible.
- Products/Services Showcase: Highlight your products or services with detailed descriptions, pricing, and high-quality images. Organize them in a well-structured catalog or portfolio for easy browsing.
- SEO Optimization: Implement on-page SEO techniques, including keyword optimization, meta tags, and image alt text, to improve your website’s visibility in search engines. Focus on high-quality, relevant content to attract organic traffic and potential customers.
- Loading Speed: Optimize your website’s performance to ensure fast loading times, as slow-loading websites can deter visitors and negatively impact your SEO rankings. Compress images, use content delivery networks (CDNs), and minimize unnecessary code for improved speed.
- Privacy Policy and Terms of Service: Clearly present a privacy policy that explains how user data is collected, used, and protected on your website. Include terms of service to outline the rules and regulations for using your website, ensuring transparency and legal compliance.
By incorporating these ingredients into your small business website, you will enhance its functionality, user experience, and overall effectiveness in achieving your business goals.
Conclusion
Regardless of your industry, a well-crafted website is a fundamental asset for any small business. It not only boosts credibility, exposure, and sales but also provides a platform for growth and success.
While starting your web journey may seem daunting, the multitude of site-building tools and resources, along with inspiration from various small business websites, can guide you in the right direction. Consider leveraging the power of exceptional small business WordPress themes to create a contemporary and effective online presence.
We trust that this curated list of small business websites has provided valuable insights and inspiration for your online venture.
