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Divi, the most popular WordPress theme, with almost 1,000,000 downloads.
It includes the following features :
More than 6 million posts are published every day, and nearly 500 million blogs are active by 2021 according to sales-hacking.
Whatever your niche, you need to stand out to make your website or blog a success.
The best way to do this is through maximum search engine optimisation, which will help you improve your website’s visibility and attract more visitors.
There are many SEO plugins available to you, but the best tool is undoubtedly Rank Math SEO WordPress plugin because it allows you to easily perform your SEO and thus significantly increase your visitor rate.
In this article, you will discover why the Rank Math SEO WordPress plugin is the ideal option to boost your online visibility and attract visitors to your site.
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Importance of SEO
Internet users are increasingly using search engines such as Google, Yahoo and Bing to find information they are looking for. If your website is well optimised, it makes it easier for people to find you.
A website that ranks high in the search engines for people’s queries creates credibility in the eyes of users, as they often rely on websites that rank high in the search engine results.
However, it should be noted that search engine optimisation takes into account several aspects such as quality content and good structuring.
The Rank Math SEO plugin allows you to manage all these aspects, optimising the pages and posts of your website, in order to considerably increase your website traffic.
As search engine algorithms are regularly updated, you can monitor your website’s performance in the search engine results and make changes accordingly using the Rank Math SEO plugin. Why choose Rank Math SEO WordPress plugin for your website
Rank Math SEO is without doubt one of the best SEO plugins for WordPress, it is currently used by nearly 2 million sites.
It is a complete toolkit that allows you to easily optimize your website and improve your SEO.
Many users (myself included) have abandoned Yoast in favour of it, thanks to its many advantages that the other SEO plugins lack.
The advantages of Rank Math SEO over other WordPress SEO plugins
Rank Math SEO plugin was launched in 2018, it quickly established itself and even surpassed several SEO extensions that dominated the market.
It offers advanced features for free that other WordPress SEO plugins offer in their premium version. With the free version of Rank Math SEO alone, you can dramatically improve your website’s SEO.
Its interface is user-friendly, you don’t need to watch several video tutorials before you can get the hang of it, it’s simple to use. In addition to its ease of use, it has a dynamic customer support that helps you configure the plugin and provides help for any other need related to the plugin.
It also has the advantage of having all the features a user may need to improve the visibility of their website in one place.
With this SEO WordPress plugin you don’t need a third-party tool.
It includes powerful features such as Rank Tracker, a content analyzer, a powerful custom schema generator for title and Meta description, the ability to track your website performance, and many more.
You also have at your disposal free SEO courses on search engine optimization best practices.
The Rank Math SEO plugin is an effective tool that offers ease of use and advanced features that can significantly increase your traffic.
ALL THE ADVANTAGES OF RANK MATH OVER OTHER SEO PLUGINS
Free Rank Math SEO VS Rank Math SEO Premium Version
Features | Free Rank Math SEO | Premium Rank Math SEO |
|---|---|---|
| User-friendly interface |  | |
| Predefined scheme types | | |
| Google data retrieval frequency | 7 days | 3 days |
| Automatic canonical URLs | | |
| Google Search Console integration | | |
| Advanced SEO analysis tool | | |
| Automated image referencing | | |
| Powerful post optimisation | | |
| Internal link suggestions | | |
| Advanced redirection manager | | |
| Advanced 404 monitor | | |
| Advanced Google Analytics 4 integration |  | |
| keyword rankings | | |
| Keyword tracking | | |
| Google Trends integration | | |
| WooCommerce SEO PRO | | |
| Powerful Sitemap File and Configuration Generator | | |
| Full Elementor integration | | |
| Full Divi integration | | |
| Breadcrumbs SEO | | |
SEE ALL OTHER RANK MATH SEO FEATURES
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Optimise your pages with Rank Math SEO for a better ranking
Having the powerful Rank Math SEO plugin alone does not guarantee the success of your website’s SEO, you need to know how to use it strategically to get the best out of it by being positioned in the first results of search engines.
The following strategies implemented with Rank Math SEO have enabled us to obtain a good positioning in the first results of Google on specific keywords.
Position yourself on the right keywords
This step is the first step to follow when optimising your website for search engines, and it is a very crucial step.
It allows you to find the keywords that generate a lot of traffic. The designers of Rank Math SEO, recognising the importance of this step in the optimization process, have included a Rank Tracker tool in the plugin that allows you to track a keyword’s performance, ranking, clicks and other information.
Image Credit: Rank Math
This way you can find the keywords with the highest potential.
When researching your keywords, it is important that you focus on the need, what the user is looking for and not on the query they enter.
Optimise your page content
You have found the right keywords with Rank Math SEO’s Rank Tracker tool, now you can move on to the next step.
This step consists of a whole set of elements to be put into practice in order to successfully optimise a web page for search engines. In this step, you have Rank Math SEO’s content analyser at your disposal to ensure that the page is well optimised.
Use of the main keyword and its synonymous phrases
In the content of your page, you should use your main keyword and its synonymous phrases. For example, if my page has the main keyword ”WordPress SEO plugins”, I can have as synonyms of the main keyword ”SEO plugins for WordPress”, ”WordPress plugins for SEO”, etc.
The main keyword should be at the beginning of the content, and using the main keyword or one of the synonymous phrases for every 100 words gives a good ratio of the number of keywords to the length of the page content.
You can use the content analyser to enter the main keyword and its synonymous phrases, and then check whether you have a good ratio and whether the length of the content is conducive to good SEO.
If you have a good ratio, the main keyword and its synonymous expressions will have a green background as in the picture below.
Use of internal and external links and well-optimised images
As the inclusion of well-optimised images, internal and external links is part of the SEO standards, Rank Math SEO’s content analyser will check your content and indicate whether they are present in your page content as in the screenshot below.
Don’t forget to include the main keyword in the alt text in at least one of your images.
Optimising the Title and Meta description
The Meta description is the snippet that is displayed when Google displays your page as a result when a user enters a query.
The Meta Description and the title are very important for search engine optimisation.
You will notice that some Meta Descriptions displayed by Google have some parts missing, this is an example of a poorly optimised Meta Description.
Rank Math SEO’s Meta Description Analyzer and Content Analyzer ensure that your Meta Description and title are well optimized and that they all include the main keyword.
Rank Math SEO offers predefined Schema templates for your Meta Description that you can use.
Optimising the page link
A web page link should include your main keyword. If you omit it or include another word or phrase instead, the content analyzer will point it out.
The content analyser displays a score from 1 to 100 to show you the state of optimisation of your page, when it displays a score above 80, it means that your page is well optimised.
Rank Math SEO’s content analyser is a great tool to ensure that your pages are well optimised and can attract the much needed visitors.
Rank Math SEO takes care of your tedious tasks
Search engine optimization does not stop at optimizing your articles and web pages.
The optimization process requires a multitude of tasks to be performed manually, fortunately Rank Math SEO includes features that automate certain tasks thereby allowing you to perform these tasks quickly and with few clicks.
Automatic indexing
Once you have created and optimised a web page for your website, it needs to be submitted to search engines so that they can index it.
WordPress SEO plugin Rank Math takes this hassle out of the equation, and allows you to set up a configuration to automate the indexing of new pages and posts, as well as changes to your website by search engines.
So, every time you create or update a blog post or page, the plugin notifies the search engines and they automatically index it.
To do this, you need to enable the Instant Indexing feature from the interface dashboard.
Once you have activated it, go to the settings and tick the Pages and Articles boxes, then click on the blue button to complete the configuration.
Automatic creation of the Sitemap file
A Sitemap is an XML file that contains a list of the pages of your website. It is the file that allows search engines to understand the structure of your website and to discover the pages it contains.
This file helps search engines to crawl your website efficiently and improve its indexing and visibility.
There are several sitemap generators online, but you don’t need one at all, as this functionality is built into Rank Math SEO plugin.
In addition to allowing you to generate your sitemap, Rank Math helps you to automatically submit it to search engines each time it is updated.
Automatic redirections
Automatic redirections allow you to maintain the quality of the user experience and keep search engine results relevant.
With an automatic redirect, users and search engines will be redirected to a new URL when the old one is no longer valid.
This ensures that you do not lose the ranking of a page as it changes.
With Rank Math SEO, you can easily set up your redirections, just activate the feature on its dashboard.
Then go to the settings and configure according to your needs.
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Conclusion
Search engine optimization is very important for any business, and choosing the right SEO tool has a lot to do with improving your visibility on the internet.
We have presented you the advantages and functionalities of the Rank Math SEO plugin, and most especially how to use it to its maximum potential.
The tool’s publisher also offers free SEO courses to learn and acquire more best practices on SEO.